Chu, Taiwan – September 10th, 2013 – Taiwan ImagingTek (TITC) today announced that Novatek Technology,
Inc., (Novatek) a global leader and technology innovator in display panel ICs starts shipping LCD Driver
chips with an on-chip Full HD resolution frame buffer with TITC lossless image compression IPs.
advantage of sharp price drop of the LCD panels, Smart phone and TV system developers are migrating to higher resolution for
higher image-video quality. Higher resolution in display device adds higher cost of frame buffer memory due to the limit of
I/O bandwidth, increases level of EMI problem in due to higher data rate and enlarged PCB size and signal routing.
world top Smart phone and TV system partners are demanding solution of reducing memory cost, smaller PCB size, low power consumption
and easing EMI issues in advanced LCD Display panels ”, says Mr. Richard Tseng, the marketing head in charge of Novatek
smart phone LCD Driver business. “TITC’s unique compression technology (IP) provides us with the right solution
and flexibility of reducing memory cost and easing EMI issues. With the IPs and efficient support from TITC,
we already designed new lines of display panel driver chips for our world brand Smart phone and TV-Display partners
with less expensive memory chip with lower power and less EMI issues”.
are glad to see the successful mass production of Novatek’s multiple LCD drivers shipping to world top smart phone suppliers.
TITC provides not only top quality compression IP, lower memory cost, but also system know-how in reducing data rate of the
image signal traveling among devices.” Says Mr. Star Sung, the CEO of TITC. “TITC’s lossless compression
IPs have entered mass production in imaging/video systems through German Micronas, the world top TV decoder supplier, Kawasaki
Mirco in TCON for TV, Renesas in TV processor & FRC, Sunplus DVD/STB chip and Italian Olivetti MFP machines. We’ll
keep investing in lossless compression IPs, providing best solutions and customer design for our world top partners.”
global system and IC suppliers in mobile phone, image sensor, DSC/DV, DVD/STB, 3D/Gaming are adopting TITC IPs and solutions
for cutting the power consumption, reducing the memory cost and easing the EMI issues. This exciting news of mass production
from Novatek further demonstrates the prevailing advantage of TITC compression technology in the consumer markets.
ImagingTek Corporation (TITC) is dedicated to the development
and research of innovative image/video/audio processing and compression technology. ImagingTek was established in November
2002 with its main office located in ITRI Open Labs (A Taiwan government sponsored research institute). TITC is originally
financially backed by a German federal government fund (tbg) has a business operation in Munich, Germany and a branch of TITC-USA
located in Cupertino/CA, U.S.A. TITC's core compression technology has entered production in image and video related electronic
products which provides substantial cost savings to system manufacturers. More information on TITC is available at http://www.TITC-USA.com/
TITC PRESS OFFICE: +886-3583-9011
Tel : +886-3-5829011 |||
Fax : +886-3-5829028
: Rm. 308, Bld.52, No.195, Sec 4, Chung-Hsing Rd., Jhudong, HsinChu, 310, TAIWAN
Japan Address : OOC NO.406, 2-26-47, Tamatsukuri, Chuo-Ku, Osaka, Japan
France Address: 20 Avenue de Lowendal, 75015 Paris, France
German Address : Ritter-Hilprand-Str. 8 D-82024 Taufkirchen by Munich, Germany
U.S.A Address : 18781 Loree Avenue, Cupertino, California, 95014,